The UNA Brand

Who We Are

The University of North Alabama brand is more than a logo or a set of colors — it’s the shared expression of who we are, what we value, and how we serve students and our community.

Our mission is to help realize the potential of the people in this region and beyond, and every expression of the University deserves careful stewardship to let the world know how much we truly care about this calling.

This page exists to help equip campus partners with the tools, standards, and guidance needed to represent UNA with consistency and purpose. From storytelling and photography to messaging and visual identity, every interaction is an opportunity to reflect the transformative experience that defines UNA.

Students taking a group selfie in front of the Harrison Plaza fountain.

Explore the UNA Brand

Learn the foundations of the UNA Brand, meet the team that will help you communicate with your audience, and access tools and assets for use in creating your own content.

Learn about our brand positioning, pillars, personality, and identity.

Find your department or college sub branding, and access tools and assets for content creation.

Meet our design team and explore the visual assets of the UNA Brand.

Learn about the language of the UNA brand, our photography and videography support and social media