
University Logos
Institutional Logos
The official institutional logo for the University of North Alabama is available in five configurations:
- Horizontal
- Vertical
- Extreme Horizontal
- Horizontal Monogram
- Vertical Monogram
These five configurations have been designed to accommodate a broad range of potential applications that may require different compositions of the logo.
It is also permissible to use the fountain icon as a standalone element. The primary purpose of the stand alone icon is for merchandise and promotional materials. Any use of the icon as a stand alone element must be approved by the Office of Enrollment Marketing and Digital Communications prior to use.
NOTE: in applications where it is unnecessary or unachievable (i.e. embroidery) the trademark designation (TM) can be removed.
Horizontal Full
All acceptable full-color rotations of the Horizontal Institutional logo are shown here. Do not modify color placement under any circumstance.
One color logos may appear in black, white, or any color in the primary palette.
Full Color on light or white backgrounds

Full Color on dark backgrounds

Full Color on secondary backgrounds

One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Vertical Full
All acceptable full-color rotations of the Vertical Institutional logo are shown here. Do not modify color placement under any circumstance.
One color logos may appear in black, white, or any color in the primary palette.
Full Color on light or white backgrounds

Full Color on dark backgrounds

Full Color on secondary backgrounds

One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Extreme Horizontal
All acceptable full-color rotations of the Extreme Horizontal Institutional logo are shown here. Do not modify color placement under any circumstance.
One color logos may appear in black, white, or any color in the primary palette.
Full Color on light or white backgrounds

Full Color on dark backgrounds

Full Color on secondary backgrounds

One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Horizontal Monogram
All acceptable full-color rotations of the Horizontal Monogram logo are shown here. Do not modify color placement under any circumstance.
One color logos may appear in black, white, or any color in the primary palette.
Full Color on light or white backgrounds

Full Color on dark backgrounds

Full Color on secondary backgrounds

One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Vertical Monogram
All acceptable full-color rotations of the Vertical Monogram logo are shown here. Do not modify color placement under any circumstance.
One color logos may appear in black, white, or any color in the primary palette.
Full Color on light or white backgrounds

Full Color on dark backgrounds

Full Color on secondary backgrounds

One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Institutional Word Marks
There are three word mark configurations available:
- Vertical
- Horizontal
- Monogram
Word marks may appear in black, white, or any color in the primary palette.
Vertical Word Mark
One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Horizontal Word Mark
One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Monogram Word Mark
One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Minimum Size Requirements
To ensure the Institutional Logos are clearly legible, it is recommended that they not appear smaller than the minimum size requirements shown here.
Print Applications

2.5″

1.75″

1.75″

.5″

1″

4.5″
Digital Applications

150px

110px

110px

30px

55px

275px
Area of Isolation
To ensure the logos are clearly visible, they should always have a minimum amount of clear space isolating them from other elements.
This area of isolation, or minimum required clear space is equal to 1/2 the width of the fountain icon, as shown here.






Common Misuse

Do not distort or stretch the logo

Do not invert the colors of the logo

Do not rotate the logo

Do not alter the typography

Do not reconfigure the logo

Do not use unapproved colors

Do not alter the proportions

Never add graphic devices (i.e. drop-shadow)

Do not place over confusing backgrounds

Do not edit or remove parts of the logo
University Seal
The University of North Alabama seal is reserved for official documents and academic university functions. It should never be used as a casual logo, or as a design element.
The seal may also be embossed, foil-stamped or used as a watermark.
Full Color on light or white backgrounds

Full Color on dark backgrounds

Full Color on secondary backgrounds

One Color on light or white backgrounds

One Color on dark backgrounds

One Color on secondary backgrounds

Size Requirements
To ensure the University Seal is clearly legible, it is recommended that it not appear smaller than the minimum size requirement shown here.
Digital Applications

45px
Print Applications

1.25″
Area of Isolation
To ensure the Seal is clearly visible, it should always have a minimum amount of clear space isolating it from other elements.

You can download a copy of the Visual Identity Guideline for quick reference or to print!
