Campus Resources
Introduction
Consistency and cohesion are at the core of every memorable brand. That’s why the UNA Design Team has created sub-branding logos for various departments, offices, colleges, and schools across campus. Below, you’ll find a guide on how these logos should be used as well as the resources you’ll need to make working with them easier.
Sub-branding External Facing
Sub-branded logos are available to all academic departments and administrative units. These sub-branded marks may appear in full color or one
color and includes the college name, and if desired, the department name. Use the horizontal version of the primary logo as the basis for all sub-branded logos.
Metrics for external sub-brands are detailed here. Requests for customized logo files should be made to the Office of Enrollment Marketing and Digital Communications.
Sub-branding Internal Facing
College / Division first
Sub-branded logos are available to all academic departments and administrative units. These sub-branded marks may appear in full color or one
color and includes the college name, and if desired, the department name. Use the horizontal version of the primary logo as the basis for all sub-branded logos.
Metrics for external sub-brands are detailed here. Requests for customized logo files should be made to the Office of Enrollment Marketing and Digital Communications.
Sub-branding Internal Facing
Department / Office / Center first
Sub-branded logos are available to all academic departments and administrative units. These sub-branded marks may appear in full color or one
color and includes the college name, and if desired, the department name. Use the horizontal version of the primary logo as the basis for all sub-branded logos.
Metrics for external sub-brands are detailed here. Requests for customized logo files should be made to the Office of Enrollment Marketing and Digital Communications.
Tools and Assets
EMDC is utilizing both Canva and Adobe to make your use of sub-branding materials simple. By using these tools, you’ll gain access to the logos, colors, fonts, and other design elements you and your team need to meet UNA’s new and improved brand standards.
Canva Assets
Includes a full set of university logos in SVG & PNG, fonts, color palette, extended color palette, and more.
Adobe Assets
Includes a full set of university logos in SVG & PNG, fonts, color palette, extended color palette, and more.
Email Signatures
Easily generate an official signature for use in your University email. Just look yourself up using your name or UNA email address and get a signature with customizable badges ready to copy and paste into Microsoft Outlook.
Best Practices for Program and Service Promotion
Branding Application
Choose the official university, division, college, school, department, or office logo that best represents your primary sponsor. Then, select the vertical or horizontal version that fits your layout best. If adding a program, service, or other expression alongside the logo, separate it with a thin purple or white line, using the approved spacing from the visual identity guide. Expressions of official titles should be set in Noto Serif, while program or service names may use either Noto Serif or Work Sans.
Campus Signage
Please avoid using disposable, easily damaged forms of communication in your campus signage. Using the visual guidelines or partnering with our graphic design team, create branded signage that conveys clarity and consistency. Use minimal language and colors, sticking to simple wording and designs that use UNA Purple and White as your primary colors. For permanent signage, avoid using metal, wood, or highly textured materials. Acrylics and other smooth materials work best to convey a welcome, comfortable environment while also serving to maintain color consistency.
Print / Trade Pieces
Use pre-approved vendors, SKUs, and templates provided by the Office of Enrollment Marketing & Digital Communications for your printed materials, table cloths, pop-up banners, and other promotional materials to ensure full effectiveness across all platforms and spaces. Color application, fabric choices, and other environmental factors can greatly affect the quality and consistency of branded assets. To ensure your vendor or product is fully equipped to support our brand standards, please contact marketing@una.edu.
You can download a copy of the Visual Identity Guideline for quick reference or to print!