Color Palettes
Primary Color Palette
The primary colors of the University of North Alabama visual identity are shown here. The dominant color should always be Pantone 268c complimented by Pantone 1235c.
To add contrast or visual depth, use of white or white space is recommended.
UNA Purple: Pantone 268c
C: 81
M: 100
Y: 12
K: 2
R: 89
G: 43
B: 138
HTML / HEX / Canva: 592b8a
UNA Gold: Pantone 1235c
C: 0
M: 32
Y: 95
K: 0
R: 255
G: 185
B: 42
HTML / HEX / Canva: ffb92a
Proportional color use recommendation:
Pantone 268c
Pantone 1235c
White
Extended Color Palette
The extended color palette is intended to add a range of diverse colors for use in collateral and various other university communications. They are intended to be used with, and in compliment to, the primary color palette.
Pantone 429c
C: 6
M: 2
Y: 0
K: 32
R: 162
G: 170
B: 173
HTML / HEX / Canva: a2aaad
Pantone 430c
C: 13
M: 5
Y: 0
K: 44
R: 124
G: 135
B: 142
HTML / HEX / Canva: 7c878e
Pantone 265c
C: 30
M: 52
Y: 0
K: 20
R: 144
G: 99
B: 205
HTML / HEX / Canva: 9063cd
Pantone 7499c
C: 0
M: 5
Y: 26
K: 5
R: 241
G: 230
B: 178
HTML / HEX / Canva: f1e6b2
Pantone 1205c
C: 0
M: 10
Y: 43
K: 3
R: 248
G: 224
B: 142
HTML / HEX / Canva: f8e08e
Pantone 7501c
C: 0
M: 8
Y: 28
K: 15
R: 217
G: 200
B: 157
HTML / HEX / Canva: d9c89d
NOTE: Pantone® is a registered trademark of Pantone, Inc. Due to the inconsistent nature of monitors, screens, and desktop printers, please refer to the specific Pantone number when specifying or proofing color. All CMYK, RGB and HTML values shown here are provided by the Pantone color manager and may not match Adobe or other alternate ways to specify such color values.
You can download a copy of the Visual Identity Guideline for quick reference or to print!